Comparative Study of Honey Consumption in Slovakia and Russia

Authors

  • Snezhanna Guziy Russian Timiryazev State Agrarian University, Faculty of Economics, Department of Marketing, Timiryazevskaya str., 49, Moscow
  • Peter Šedí­k Slovak University of Agriculture, Faculty of Economics and Management, Department of Marketing and Trade, Tr. A. Hlinku 2, 949 76 Nitra
  • Elena Horská Slovak University of Agriculture, Faculty of Economics and Management, Department of Marketing and Trade, Tr. A. Hlinku 2, 949 76 Nitra

DOI:

https://doi.org/10.5219/784

Keywords:

honey, consumption, purchase, Slovakia, Russia

Abstract

The current situation on the food market is influenced by various diet trends including eating healthy products. The honey consumption has an increasing tendency because more and more consumers consider honey as a healthy alternative to a refined sugar. The aim of this research paper was to identify consumption patterns regarding honey in terms of annual consumption, its frequency, volume of honey per purchase, consumption structure by family members and factors affecting consumers at honey purchase. The primary data was obtained from a questionnaire survey, which was conducted in Slovakia on the sample of 316 respondents as well as in Russia on the sample of 309 respondents. For a deeper analyses several assumptions were formulated where dependencies between demographic factors (age, education and income,) and annual consumption by using Chi-Square Test of Independence and Cramer´V coefficient, as well as, differences in factors affecting consumers at honey purchase by using Friedman test have been statistically tested. Based on the results it was found out that, the majority of Slovak consumers make honey reserves and prefer to buy 1 kg per purchase while the majority of Russian consumers purchase honey if necessary and prefer to buy 0.5 or 2 - 5 kg per purchase. Honey is generally consumed by all family members in both countries. The mostimportant factors for Slovak consumers was the country of origin (2.59) followed by taste (3.51), type (3.97) and price (4.18), while the least important factors were the size of packaging (6.70) and the design of packaging (6.80). For Russian consumers the most important factors werethe type (2.97), design of packaging (3.13), price (3.28) and taste (3.61) while the least important factors were the size of packaging (6.98), brand (6.50) and the country of origin (6.50). The majority of consumers in both countries consume from 2 to 5 kg annually and the only significant dependence was confirmed in case of respondents´ age. The annual consumption of young generation is lower in comparison to older generations.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Batt, P. J., Liu, A. 2012. Consumer behaviour towards honey products in Western Australia. British Food Journal, vol. 114, no. 2-3, p. 285-297. https://doi.org/10.1108/00070701211202449 DOI: https://doi.org/10.1108/00070701211202449

Bodnar, K., Nagy, E., Makra, L. 2016. Planning of a honey based product´s introduction to the market. Lucrari Stiintifice, vol. 18, no. 2, p. 27-30. DOI: https://doi.org/10.4324/9781843145608-4

Ćirić, M., Ignjatijević, S.; Cvijanović, D. 2015. Research of honey consumers´ behaviour in province of Vojvodina. Economics of Agriculture, vol. 62, no. 3, p. 627-644. DOI: https://doi.org/10.5937/ekoPolj1503627C

Cosmina, M., Galenti, G., Marangon, F., Troianno, S. 2016. Attitudes towards honey among Italian consumers: A choice experiment approach. Appetite, vol. 99, p. 52-58. https://doi.org/10.1016/j.appet.2015.12.018 PMid:26719101 DOI: https://doi.org/10.1016/j.appet.2015.12.018

Crittenden, N. A. 2011. The importance of honey consumption in Human Evolution. Food and Foodways: Explorations in the History and Culture of Human Nourishment, vol. 19, no. 4, p. 257-273. DOI: https://doi.org/10.1080/07409710.2011.630618

Fessenden, R., Mcinnes, M. 2008. The honey revolution: Restoring the health of future generations. USA, Texas : World Class Emprise, LLC. p. 240. ISBN 13: 978-0-9792162-1-3.

Gálová, J., Berčík, J., Vilhanová, L. 2012. Sustainable marketing in the practice of selected brands. Marketing in Practise of Agro-Food Sector, p. 16-30.

Gannabathula S., Krissansen, G. W., Bisson-Rowe, L., Skinner, M., Steinhorn, G., Schlothauer, R. 2017. Correlation of immunostimulatory activities of honey with their contents of identified bioactives. Food chemistry, vol. 221, p. 39-46. https://doi.org/10.1016/j.foodchem.2016.10.038 PMid:27979219 DOI: https://doi.org/10.1016/j.foodchem.2016.10.038

Gyau, A. Akalakou, C., Degrande, A., Biloso, A. 2014. Determinants of consumer preferences for honey in the Democratic Republic of Congo. Journal of food products marketing, vol. 20, no. 5, p. 476-490. https://doi.org/10.1080/10454446.2013.807405 DOI: https://doi.org/10.1080/10454446.2013.807405

Ismaiel, A. Z. S., Al-Ghamdi, S. A. K. A. A., Adgaba, S. 2014. Qualitative Factors Affecting the Price and Demand of Honey in Saudi Arabia. Australian Journal of Basic and Applied Sciences, vol. 8, no. 10, p. 199-206. https://doi.org/10.4236/fns.2014.517186 DOI: https://doi.org/10.4236/fns.2014.517186

Johnston, J. E., Sepe, H. A., Miano, C. L., Brannan, R. G., Alderton, A. L. 2005. Honey Inhibits Lipid Oxidation in Ready-to-Eat Ground Beef Patties. Meat Science, vol. 70, no. 4, p. 627-631. https://doi.org/10.1016/j.meatsci.2005.02.011 PMid:22063889 DOI: https://doi.org/10.1016/j.meatsci.2005.02.011

Kapsdorferová, Z. 2008. Manažment kvality (Quality management). 1st ed. Nitra, Slovakia : SPU. 120 p. ISBN 978-80-552-0115-3.

Kozelová, D., Matejková, E., Fikselová, M., Dékányová, J. 2014. Analysis of consumer behaviour at chocolate purchase. Potravinarstvo, vol. 8, no. 1, p. 62-66. https://doi.org/10.5219/325 DOI: https://doi.org/10.5219/325

Krystallis, A., Petrovici, D., Arvanitoyannis, I. 2007. From Commodities to the Consumption of Quality Foods in Eastern European Context. Journal of East-West Business, vol. 12, no. 4, p. 5-37. https://doi.org/10.1300/J097v12n04_02 DOI: https://doi.org/10.1300/J097v12n04_02

Kubicová, Ľ. 2008. Development of consumer demand for food (Vývoj spotrebiteľského dopytu po potravinách). Nitra, Slovakia : SPU. 85 p. ISBN 978-80-552-0092-7.

Marghitas, L. A.Dezmirean, D. S., Pocol, C. B., Ilea, M., Bobis, O., Gergen, I. 2010. The development of a biochemical profile of acacia honey by identifying biochemical determinants of its quality. Notulae Botanicae Horti Agrobotanici Cluj-Napoca, vol. 38, no. 2, p.9-13.

Matsuda, A. H., Sabato, S. F. 2004. Effect of Irradiation on Brazilian Honey's Consistency and Their Acceptability. Radiation Physics and Chemistry, vol. 71, no. 1-2, p. 107-110. https://doi.org/10.1016/j.radphyschem.2004.03.068 DOI: https://doi.org/10.1016/j.radphyschem.2004.03.068

Mokrý, S., Birčiaková, N., Slováčková, T., Stávková, J., Nagyová, Ľ. 2016. Perception of wine labels by generation Z: Eye-tracking experiment. Potravinárstvo, vol. 10, no. 1, p. 524-531. DOI: https://doi.org/10.5219/647

Murphy, M., Cowan, C., Henchion, M., O´Reilly, S. 2000. Irish consumer preferences for honey: a conjoint approach. British foodjournal. vol. 102, no. 8, p. 585-598. https://doi.org/10.1108/00070700010348424 DOI: https://doi.org/10.1108/00070700010348424

Nagyová, Ľ. 2005. Consumer behavior on the regional food market (Spotrebiteľské správanie na regionálnom trhu potravín). In: Riešenie vybraných manažérskych a marketingových problémov v agropotravinárstve. Nitra : SPU. p. 119. ISBN 80-8069-510-5.

Nagyová, Ľ. 2012. Trends in consumer behavior on the food market in Slovakia (Trendy v spotrebiteľskom správaní na trhu potravín v SR). Nitra, Slovakia : SPU. 83 p. ISBN 978-80-552-0899-2.

Pidek, A. 2001. Youth preferences in honey consumption. Journal of apicultural science, vol. 45, p. 115-119.

Pocol, C. B. 2012. Consumer preferences for different honey varieties in the North West Region of Romania. Agronomy Series of Scientific Research, vol. 55, no. 2, p. 263-266.

Pocol, C. B. 2011. Modelling the honey consumption behaviour in Romania by using socio-demographic determinants. African Journal of Agricuture Research. vol. 6, no. 17, p. 4069-4080.

Pocol, C. B., Bolboacă, S. D. 2013. Perceptions and trends related to the consumption of honey: A case study of North-West Romania. International Journal of Consumer Studies, vol. 37, no. 6, p. 642-649. https://doi.org/10.1111/ijcs.12046 DOI: https://doi.org/10.1111/ijcs.12046

Pocol, C. B., Ilea, M. 2011. The development of local products in Romania: A case study of honey. Lucrări Științifice, Universitatea de Științe Agricole Și Medicină Veterinară a Banatului, Timisoara, Seria I, Management Agricol, vol. 13, no.2, p. 153-160.

Pocol, C. B., Marghitas, L. A. 2006. Factors that influence supply and demand for bee products. Buletin USAMV-CN, vol. 62, p. 133-136.

Pocol, C. B., Marghitas, L. A. 2007. Market study about honey consumption in Romania. Buletin USAMV-CN, vol. 64, no. 1-2.

Pocol, C. B., Marghitas L. A. 2008. A comparison between the segmentation of honey market in Romania and Ireland. Bulletin UASVM, vol. 65, no. 2. p. 279-282.

Pocol, C. B., Teselios C. M. 2012. Socio-economic determinants of honey consumption in Romania. Journal of Food, Agriculture & Environmen, vol.10, no. 2, p. 18-21.

Pocol, C. B., Ványi G. A. 2012. A comparison between Hungarian and Romanian consumption. Bulletin UASVM, vol. 69, no. 2, p. 244-252.

Pocol, C. B., Marghitas, L. A., 2008. Qualitative exploration of honey among consumer segments by using the focus group method. Bulletin of University Of Agricultural Sciences And Veterinary Medicine Cluj Napocaculture. vol. 65, no. 2, p. 460.

Rall, V. L. M., Bombo, A. J., Carvalho, L. R., Silva, M. G. 2003. Honey Consumption in the State of Sao Paolo: A Risk to Human Health? Anaerobe, vol. 9, no. 6, p. 299-303. https://doi.org/10.1016/S1075-9964(03)00121-5 DOI: https://doi.org/10.1016/S1075-9964(03)00121-5

Roman, A., Popiela-Pleban, E., Kozak, M., Roman, K. 2013. Factors influencing consumer behavior relating to the purchase of honey part 2. product quality and packaging. Journal of apicultural science, vol. 57, no. 2, p. 175-185. https://doi.org/10.2478/jas-2013-0027 DOI: https://doi.org/10.2478/jas-2013-0027

Schifani, G., Romeo, P., Schimmenti, E., Columba, P., Migliore, G. 2016. Conventions of quality in consumer preference towards local honey in Southern Italy. Calitatea: Acces la Success, vol. 17, no. 153, p. 92-97‎.

Šanová, P. 2015. Pilot analysis of key factors in honey consumption. In Agrarian perspectives XXIV: Global agribusiness and the rural economy. Prague, Czech Republic : Czech University Life Science, pp. 416-424. ISBN 78-80-213-2581-4.

Veselý, V. 2013. Apiculture (Včelarství). 3rd ed. Praha, Czech Republic : Nakladateľství Brázda. 272 p. ISBN 978-80-209-0399-0.

Wu, S., Fooks, J. R., Messer, K. D., Delaney, D. 2015. Consumer demand for local honey. Applied Economics. vol. 47, no. 41, p. 4377-4394. https://doi.org/10.1080/00036846.2015.1030564 DOI: https://doi.org/10.1080/00036846.2015.1030564

Yeow, S. H. C., Chun, S. T. S., Yeow, J. A. Tan, K. S. 2013. Consumer Purchase Intentions and Honey Related Products. Journal of Marketing Research & Case Studies, vol. 2013, p. 1-15. https://doi.org/10.5171/2013.197440 DOI: https://doi.org/10.5171/2013.197440

Rozdolskaya I. V., Grishkova, N. S: Yakovleva, L. R. 2015. Marketing Study of Honey Buyers' Preferences - The Belgorod Oblast Honey Market As A Case Study (Маркетинговые исследования покупательскогопредпочтения на мед на примере рынка медаБелгородской области). Fundamental research,, no. 7, p. 193-201.

Downloads

Published

2017-07-04

How to Cite

Guziy, S. ., Šedí­k, P. ., & Horská, E. . (2017). Comparative Study of Honey Consumption in Slovakia and Russia. Potravinarstvo Slovak Journal of Food Sciences, 11(1), 472–479. https://doi.org/10.5219/784